Use These 5 Steps to Create a Marketing Plan

  • Step 1: Begin with a snapshot of your company's current situation, called a “situation analysis.” Image credit: Storyblocks. ...
  • Step 2: Describe your target audience. ...
  • Step 3: List your marketing goals. ...
  • Step 4: Develop the marketing communications strategies and tactics you'll use. ...
  • Step 5: Set your marketing budget.

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